Founded in 1986 by Francesco Dondina, Dondina Associati is a full-service graphic design studio and consultancy based in Milan, Italy. We develop and design identities, logotypes, publications, exhibition graphics, websites, advertising, and packaging primarily for clients in the arts and culture sector.


At Dondina Associati we believe that graphic design and communications is a discipline that brings together humanistic culture, rationalistic rigor, semantic responsibility, and research of new languages. In one word, harmony. Without the dialectic interaction of these elements, each message, each form of communication, each representation would be reduced to a mere exercise of style, and style as an end in itself is short-lived.

When we approach a new project—be it a logo, a book, a website, an installation, or the form of a package—we like to analyze the problem from every possible viewpoint. We study and magnify each and every detail; we listen to the needs and desires of our clients and work with them to bring out the values that need to be communicated. Our goal is to transform these values into visual content that is solid, effective, responsible, long lasting, elegant, harmonious, and intriguing.

Shock-value is not our aim. We’re interested in understanding and rendering each message comprehensible and consistent in keeping with the rules of synthesis and simplicity. We understand that simplicity is not something simple, but rather the solution to a complex set of issues.

In this we believe.


Francesco Dondina

In 1986 he founded Dondina Associates firm, focused on brand identity and communication design.
Over the years he has carried out projects mainly in the fields of fashion, design, art and culture. Among the main clients: Giorgio Armani, Krizia, Valentino, Ferragamo, Cassina, City of Milan, MoMA, Feltrinelli, Muba, L’Oréal. He designed the identity of many art exhibitions and over a hundred volumes.
In 2010 Dondina had a base in NYC working for MoMA, Asia Society, and American Ballet Theatre.
To the professional activity of graphic design he adds an intense teaching and curating activity in the field of visual culture.
In 2009 he wrote a book-interview with Bob Noorda.
In 2015 he has conceived the series of Graphic Design Lectures at Castello Sforzesco in Milan.
In late 2016 he is going to be the curator of an exhibition on contemporary Italian graphic design in Milan.


Università dell’Immagine of Milan / Visual Communication;
Cfp Bauer School of Milan – Fotografia / Visual culture;
Cfp Bauer School of Milan – Grafica / Visual culture and Basic Identity;
IED Milano – Master in Brand Design / Brand Identity;
Politecnico of Milan – Design School / Graphic Design.

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