Name
Centro delle Arti Lucca

Year
2025

Client
Centro delle Arti Lucca

Category
Art Direction, Identity, Web Design

Logo and visual identity for the Lucca Arts Center, a museum and exhibition center that will be built in the heart of Lucca in 2028.
Starting from the concepts of direction and movement, the founding values of the Center, a logo was designed based on the shape of an arrow. Three arrows pointing in different directions create a dynamic and recognizable symbol that also represents the letters C, A, and L, the acronym for Centro delle Arti Lucca.
These shapes give rise to a dynamic visual system based on overlapping colored squares, which accompanies and reinforces the entire communication system. The strong, vibrant colors express movement and energy, visually translating the vitality and forward-looking spirit that characterize the project.

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