Name
Memoriale della Shoah di Milano

Year
2023

Client
Memoriale della Shoah di Milano

Category
Identity

Graphic proposal designed for the Shoah Memorial in Milan. The logo, two overlapping M's drawn with a continuous linear stroke, depicts a ribbon unraveling from bottom to top and vice vers to evoke a flow of continuity between inside and outside.

The colors silver and black represent both the contents and the container of the Memorial, a place with elegant architectural forms that carries within it a strong and somber memory.

The two M's become protagonists within th visual identity system by serving as a grid for posters and handles for shoppers.

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