Name
Pitti 100

Year
2021

Client
Pitti Immagine

Category
Identity

The brand/logotype designed for the 100th edition of Pitti Uomo was conceived as a device capable of generating an articulated system of signs that are always different but strongly recognisable and perceptively univocal. The generating model consists of three elements which, as in an assembly box, allow up to one hundred different compositional alternatives to be assembled. The fixed and recurring element is the PITTI lettering, on two lines, in which the final letter 'I', with the elimination of a small serif, becomes the number '1' of 100, guaranteeing the sign's immediate recognisability throughout the visual identity programme.

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