Name
Poly

Year
2026

Client
Poly

Category
Art Direction, Identity

In 2026, we created the brand identity for POLY, an insurance company.

The logo is based on the company’s name and draws inspiration from the octopus, designed with soft, rounded lines in a stylized and iconic form. At the same time, it evokes multiple paths converging toward a single center.

For the logotype—and as the primary typeface of the visual identity—we used the typeface Absans, whose lines and details echo the shapes of the logo. It is paired with Area Normal, a similar typeface offering a wider range of weights.

The color palette was selected to emphasize the company’s contemporary character and strength.
We also incorporated underwater imagery, recolored using the brand’s signature palette to create abstract patterns that complement and enrich the visual identity system.

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