Name
Tiffany & Co. Shopper
Year
2023
Client
Tiffany & Co.
Category
Packaging design
Tiffany & Co. jewelry brand commissioned us, in collaboration with MA+Group, to design the identity of the historic New York Landmark during its restoration. We crafted the logo for ‘Tiffany the Landmark’ and shaped its visual identity inspired by OMA’s architectural project and the building’s rich history.
Introducing a new blue shade alongside the iconic Tiffany Blue, it now graces the graphics and interiors of shoppers, featuring the emblematic Bird on a Rock - a unique symbol of the brand’s high jewelry. Carefully selected materials and precious finishes enhance the overall customer experience, complemented by a metal tag featuring the Landmark icon and Tiffany’s logo.
This distinctive design, along with its colors and the Bird on a Rock symbol, has seamlessly transitioned to the brand’s institutional shopper bags, becoming an integral part of Tiffany’s global visual communication.
