Name
vinitipiclassici

Year
2020

Client
vinitipiclassici

Category
Identity

vinitipiclassici is a company dedicated to promoting and distributing Italian wines represents a departure from the traditional aesthetics typically associated with this sector.

For their visual identity rather than adhering to classic and conventional designs, we chose a transgressive and pop-inspired approach. This involved a creative fusion of vernacular iconographies, which are deeply rooted in local culture and tradition, with bold and dynamic color treatments that exude visual power.

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